Microsoft OfficeTelling the story of achievement and aspiration

We collaborated on a rebrand that communicates how Microsoft Office helps people and businesses achieve what matters to them.

Poster depicting two women with the word authentic on it.
Poster depicting graphics and lettering.
Advertising with the words Write on, on a wall with a bicycle leaning against it.
Thin, wavy white lines on a black background, creating a visual illusion.

What matters most

The new brand emphasizes purpose over process, while staying true to the roots of Microsoft Office as the most efficient way to get things done.

Person sitting at a mixing desk looking at their laptop. Caption reads Find your Office, achieve more.
Open notebook with large numbers in white and orange.

One brand, many expressions

A flexible design system allows the brand’s core elements to be tuned to different audiences in ways uniquely relevant to them.

Notebook with the title Less is more on the front cover.
Pages of a square-ruled notebook with a maze drawn in orange
Pages of a square-ruled notebook with a large letter A in orange.

Alignment and evolution

Clear, robust guidelines ensure consistency however the brand is used, while maintaining enough flexibility to scale over time.

Expertise

Brand strategy / Brand expression / Brand architecture / Graphic design / Motion / Digital design / Guidelines / Responsive web development