Gates Philanthropy PartnersElevating stories of impact

Yellow patterns and shapes, including circles, semi-circles, and decagons.
Yellow patterns and shapes, including circles, semi-circles, and decagons.

We designed a new brand and a reimagined web experience to showcase the power of giving.

Smartphone screens showing different pages from the website.

Simple elements, dynamically applied

Every part of the brand system—from new type treatments, to an updated wordmark, to an overhaul of color—creates a versatile and transparent visual language.

Example of typeface.
Example of color palette.

A clear data viz style and uplifting photography complete a revamped digital presence that highlights the projects donations fund, and the difference they make to millions.

Portrait of a smiling woman healthcare worker with white coat and stethoscope.
Close-up of a man examining samples in a test tube.

The people behind the numbers

Confidence in the organization is established and reinforced through a combination of showing hard evidence of progress and the stories of lives transformed.

Desktop screen showing a web page.
Desktop screen showing a web page.

Giving made easy

Making it straightforward to donate through the website with an improved user experience was an essential part of the redesign and led to an uptick of giving.

Donation page showing parts of the giving process.
Donation component showing part of the giving process.
Donation component showing part of the giving process.

Beyond a digital presence

The rebrand also considered how the elements could be applied successfully to print materials and other physical collateral.

Cover of physical copy of annual impact report.
Cover of physical copy of annual impact report.
White letter-sized envelope with large yellow dot on a doormat.
Open pages of printed booklet with data, photography, and headlines.
Open pages of printed booklet with data, photography, and headlines.
Tote bag with large yellow squares and decagons and GPP wordmark.
Close-up of section of white envelope with text and words highlighted in yellow, including novel coronavirus and vaccine trials.

Expertise

Brand strategy / Brand expression / Visual design / Motion design / Responsive web design / Copywriting / Guidelines